Cellexcel’s patent pending Cellexcellent™ technology works with the cellulose substrate to introduce its property enhancing compound, binding directly to the cellulose molecule. This improves performance characteristics, notably water/liquid resistance, but also may include fire retardance and fungal prevention. As Cellexcellent™ is not a surface coating or spray, existing properties, such as recyclability, strength, and sustainability are not impacted.