Built in, cost-effective technology

Cellexcel’s Cellexcellent technology enhances the natural properties of cellulose molecules through the addition of our proprietary additive.

It modifies cellulose at the molecular level, via a chemical reaction. This means new properties are built into the material, unlike a traditional coating or film which is added on top.

Our approach enables the material to retain the inherent sustainability benefits of cellulose while imparting enhanced performance characteristics, including improved resistance to water. All without requiring expensive, unsustainable and toxic chemicals such as AKD and PFAS.

Key technology benefits include:

Cost reduction: Cellexcellent™ is significantly lower cost compared to PFAS, avoids the manufacturing overheads of adding coatings and removes waste management/landfill tax expenses.
Enhanced properties: Cellexcellent™ improves the properties of sustainable materials, such as water resistance, broadening the range of potential applications.
Strength and durability: As Cellexcellent™ works at a molecular level, materials retain their strength and integrity.
Recyclability/repulpablity: Cellexcellent™ avoids the use of non-recyclable chemicals, meaning treated materials can be recycled in standard waste streams.
Circularity: Cellexcellent™ doesn’t interfere with composting or fibre recovery, making it ideal for circular product systems.
Regulatory compliance: Governments are taking action to phase out chemicals such as AKD and PFAS. Cellexcellent™ provides a compliant alternative across multiple applications.